Why Social Media Matters for Dentists?By: Joyce Kahng, DDS •November 14, 2023
Running a strong social media campaign in the field of dentistry can seem tough. Not only do most dentists have little-to-no experience with social media, but dentistry also may seem like a dry topic.
Don’t give up on social media just yet though! There are some things you can do to boost your social media presence online, drive traffic, and book more appointments. Below is more about what you should be doing to run the best social media campaign possible, as well as some ideas for social media content to get you going…
Here are some of the things everyone can benefit from when running a social media campaign (including dentists!):
We’ll get into some fun post ideas below, but the main thing to consider here is that your posts need to be entertaining for people to engage with them. Simply posting your rates, services, and office hours isn’t going to be enough. While that is necessary information, it is also super boring. Between your more informative posts, you need to make sure you are posting things that are fun and engaging. Otherwise, no one is going to want to follow you or interact with your posts.
You can be the best dentist in the world and have an amazing office and staff. If you aren’t fun to follow on social media, though, no one is going to want to follow you!
Adding hashtags to your posts is an easy way to drive more traffic, as they help users on the platform to find what they are looking for. So, if your audience is searching for topics related to dentistry, make sure you find and use hashtags that reflect that.
On Instagram, you are allowed to use up to 30 hashtags in a post. That’s a lot! You may want to consider making a list of common hashtags and saving them so you can simply paste them in.
When doing your hashtag research, check out Instagram. They make it very easy to see how popular certain hashtags are, which ensures you aren’t wasting hashtags on search terms that get no views. You’ll also find suggested hashtags, which can help you to put together an outstanding list of search terms. You can then use these keywords on other platforms to give yourself a boost and ensure more people see your posts.
When you are building a social media presence, consistency is key. Your followers need to know when you are going to post and where. Not only will this consistency help train your followers to know when to check their socials, but it will also let the algorithms know that you are actively contributing to the platform. Social media platforms tend to reward consistency—especially when it comes to content that people enjoy and engage with.
Create a social media calendar and stick to the schedule. You should see consistent growth over time with great posts and interaction on the various platforms.
Video is a way to really set yourself apart from the pack. Not only will it help you to stand out on platforms like Instagram and Facebook, but it is also a necessity for platforms like TikTok and YouTube.
Your videos don’t need to be high production or super long. They simply need to be entertaining and engaging enough for people to want to watch them and share them. As you are a dental practice, you’ll want to have plenty of informational content, but try to make it fun. You can discuss procedures that you perform in an upbeat and friendly way to inform your audience. You can also make entertaining videos in your office where your staff is engaging with the latest viral trend. This will help you to get more exposure while also providing your staff with the opportunity to bond.
Ads are an extremely important part of running any online campaign. While the goal eventually is to sustain yourself on primarily organic traffic, it can be difficult to build an initial audience without ads.
Ads are also the fastest way to get in front of social media users. Unless you have a video go super viral, you’ll be limited at first. Ads will help to close the gap and get you in front of potential patients. From there, you can gain followers and get more engagement. This, in turn, boosts your post even more.
Targeted ads on social media are a must and can help you to book appointments faster than organic traffic.
There are a lot of fun things you can do to grab the attention of both your current and potential patients. Here are some fun ideas for posts and other ways to drive traffic:
These are just a few quick ideas to get you started. Use your imagination and get creative! You want to show off your uniqueness and personality. Remember: people don’t just purchase products and services—they also purchase brands. If the brand of your office is light, fun, and engaging, you’ll set yourself apart from your dry, boring, and stuffy competition!
Your social media isn’t going to grow on its own! Start posting and driving traffic today. Before you know it, you’ll be getting likes, shares, and—most importantly—new patients!
DOCTOR + FOUNDER