“Are you just getting started with dental marketing and you are looking for some helpful resources to get you started?
If so, I’ve got you covered!”
DOCTOR + FOUNDER OWNER
I’ve put together an outstanding list of 111 dental marketing resources that you can start taking advantage of immediately to get better results with your dental marketing efforts. Before we get into those 111, you may be wondering why you even need these resources or dental marketing in general…
Like with any business, it’s important to get the word out there and let your potential patients know that you exist. While you may get some foot traffic and word-of-mouth, this often isn’t enough to build a successful practice.
There is a lot of competition these days in the field of dentistry. New offices are opening every day…and many of them know how to properly market themselves. You don’t want to get left in the dust!
If you take advantage of even a fraction of the resources we’re going to go over, you’ll put yourself ahead of the curve—giving you a competitive advantage.
Here are the 111 dental marketing resources you should take advantage of to grow your practice (in no particular order):
Google Ads is one of the most valuable resources in modern marketing. Not just online, either. Period. If you have a website for your practice, you should start running Google Ads. If you don’t have a website yet, you need to get that sorted before anything else…
The majority (and this means the vast majority) of your patients and potential patients are online—and most of those people are using Google. Actually, billions of people around the world use the platform every single day!
If people search for a dentist or dental practice in your area, they need to see you at the top of Google—and that’s where Google Ads live. Before organic search results (which are also important), there are the paid ads. If your competitors are taking advantage of these paid ads and you aren’t, you are already behind.
Start your Google Ads account ASAP and start running ads. If you don’t know how to, there are many resources online (including learning platforms like Udemy). You can also find some free information on YouTube.
If you simply don’t have the time or energy to learn the platform, that’s understandable. If this is the case, consider hiring a digital marketing company to help run your Google Ads. While it’s an upfront cost, it will likely pay off in no time.
The runner-up for top online ad platforms is Facebook. There are a lot of people that use Facebook, and many of them are in the target demographic for making decisions about medical care. This, of course, includes dentistry.
When you run Facebook ads, you are able to choose age, location, interests, and other factors to better target your potential patients. Facebook takes advantage of its algorithms and large user base to identify the right people to see your ads.
If you want to make it even simpler, you can let Facebook do the work for you and run the campaign. From there, you can look over the analytics and see if there need to be any adjustments to reach your target audience more effectively.
Google and Facebook ads should be at the forefront of your digital marketing efforts. Just getting those up and running will give you an edge over your competitors.
Dental Year is an app that provides marketing tips for dental practices. They provide a video content library, various exercises, and other tools to improve your dental marketing efforts.
Dental Year also lets you know what holidays are going on each day to help you highlight even more obscure holidays (the examples they use include “Dental Hygienist Week,” “National Cheese Pizza Day,” and more). They also show you how to celebrate these holidays in a “dental way,” as they put it. While you don’t have to use the daily holiday feature, it does add some diversity to your social media posts.
It’s a cool tool that you can check out on your phone, and it’s available both on Apple and Android.
If you are looking to put together a dental marketing plan, this list of templates is extremely helpful for doing so. This is a simple webpage that you’ll find extremely easy to navigate.
Your dental marketing plan will help you to identify your target demographic, differentiate yourself, improve your retention, and boost your overall marketing efforts.
Keep in mind, these are templates, and they aren’t going to do the work for you. With that said, these templates are valuable tools that you should look over. From there, you can pick the template (or even templates) that work best for you.
Monday.com is a project management tool and CRM that is extremely powerful, practical, and easy to use. Unlike other CRMs and tools that are similar, Monday.com is HIPAA compliant. As you know, this is a big deal!
With Monday.com you can track your patients and secure their information in a safe place, track potential patients, send invoices, put together a marketing plan, and so much more. Monday.com can even be used as an HR tool to help you with the hiring process and to maintain your staff’s information and needs.
Monday.com is a multi-purpose tool with a lot of functionality. If you are looking for an all-in-one solution to store patient and staff information while also helping with the sales cycle and project management, Monday.com may be the right solution to meet your needs.
Nexhealth is a multi-purpose platform that offers outstanding marketing services.
With Nexhealth, you’ll be able to create personalized text and email campaigns to increase retention and bookings. Nexhealth is also an outstanding scheduling and online payment solution, which allows you to tie your email and text campaign with booking and payments with ease. Along with all of this, you’ll have access to helpful analytics that will better show the growth of your practice, patient satisfaction, and more. They also offer an API that allows for integration with many different EHRs.
Hi5 Practice is a marketing solution that is focused on retaining existing patients (as opposed to bringing in new patients). This is done with SMS messaging, video and photo marketing, and full-service design and implementation services for your digital marketing campaign (through a linked but separate service).
Some of the communication features listed on their website include text and email automation, appointment reminders, targeting, online booking, one-on-one messaging, educational emails, and more. All communication plans they create are personalized and customized to meet the needs of the practice.
Practice Zebra is a marketing software that helps to improve every step of the patient journey. They provide a full practice assessment, a competitor analysis, market research, and more to get to know your business. They then provide training on tools, skills, and mindset so your team and you can better understand KPIs that will help improve patient satisfaction while helping you to better reach both your retention and new patient goals.
Their four-step process includes development, implementation, measurement, and improvement. This means helping to determine your advantages and weaknesses, creating a plan of action, helping with messaging, providing training, establishing benchmarks, and analyzing data.
Part of Planet DDS, Legwork is a program dedicated to dentistry patient acquisition. This program helps dentists to reach prospective patients, get better dental marketing insights and better the overall patient experience.
The Legwork software helps with two-way testing, referrals, software integration, web design, phone VoIP systems, digital marketing services, and so much more.
Planet DDS also offers dental practice solutions in the form of project management software and dental imaging software.
Marketing360 offers marketing support for small businesses. They provide marketing management services, content marketing, design, and more. Essentially, you work with a marketing manager on their team to communicate your marketing needs, and they work with whatever department specializes in those services. This includes everything from videos to social posts and everything in-between.
Marketing360 also offers CRM solutions, but you’ll want to check to see if they are HIPAA-compliant before setting things up.
So, essentially, if you are looking for content, design, social media, advertising, branding, and just about any other marketing services, Marketing360 is a company you’ll want to consider checking out.
Dental Revenue is a marketing company that specializes in marketing dental practices. This specialization comes with an understanding of the market, which can be extremely helpful when explaining your goals and setting up a plan of action to reach those goals.
Dental Revenue can help to build your website, provide Google Ads services, build your social media presence, boost your SEO, assist with email marketing, and more. They can even help with photography and video!
When you work with Dental Revenue, you’ll have access to a Marketing Advisor that will help to ensure you are getting the greatest return possible.
With a mix of specialization and personalization, Dental Revenue may be the perfect marketing company to provide your practice with the boost it needs.
Lighthouse is an outstanding tool that helps dental offices connect with their patients and stay front of mind. They offer treatment reminders, autoconfirm services, two-way texting, and even online bill pay. In order to build better relationships with patients and connect with new ones, Lighthouse offers email marketing services and even patient review aggregation.
This makes Lighthouse a one-stop solution for a variety of different office management and patient communication services.
Smartbox is a part of Amplify360, which offers marketing solutions for both single, independent practices and multi-location organizations. They offer special tools and services designed to market practices and increase their growth.
The Smartbox dental marketing YouTube channel offers insights into how to properly market your dental practice. The videos are extremely valuable and worth watching.
Intravista is a marketing service provider that offers digital marketing services, traditional marketing, and consultation services. This includes online advertising management, website development, SEO, direct mail, social media, email marketing, and so much more.s
Intravista specializes in a few different industries—one of which is dentistry. As they focus on a small range of industries, they are very knowledgeable about the industries that they serve.
The solutions they offer dental offices include everything from initial acquisition to retention and everything in between. Through a mixture of digital and traditional marketing, they make sure your office stays top-of-mind. They can also help with your overall marketing strategy and provide thorough consultation services to get your business’s marketing efforts on track.
Firegang is a marketing agency that specializes in dental marketing. They offer both private practice and multi-location growth solutions, meaning they can help dental providers of all sizes. Their marketing model is broken up into three elements: differentiation, visibility, and conversion. First, they consider what makes your practice unique and what sets you apart. Then, they look at how they can ensure your practice is more visible to your target demographic. Finally, they help to put systems in place to convert patients and grow your office.
Some of the more specific services they offer include web design, brand development, copywriting, ad management, SEO, and other services.
If you are a dentist who wants to improve your skills and knowledge, Hygiene Edge is the perfect channel for you. You can watch videos that demonstrate techniques that you learned in dental school and apply them to your practice.
Hygiene Edge has more than 80,000 subscribers who enjoy its frequent videos on a variety of different topics. You can also learn how to perform procedures step by step from top experts. Make sure you subscribe to Hygiene Edge to enhance your dental services.
The Dr. Teeth channel is presented by Dr. Hina Malik—the creator and host. The YouTube channel has more than 100,000 subscribers. Dr. Malik is an expert educator who covers a wide range of topics related to dentistry. She teaches topics that include anatomy, cancer treatment, prosthodontics, implantology, orthodontics, and more.
The channel offers comprehensive dental videos that are useful for dental students and practitioners who want to refresh their knowledge. The dental tutorials are animated and easy to follow.
Glidewell Dental provides a variety of different services, with education being a key component. Their YouTube channel is fantastic for dentists who want to provide quality care, offer innovative solutions, and continue their education.
Glidewell Dental offers a range of services, products, and courses that cover clinical techniques, dental materials, laboratory procedures, and more. You can watch real-life cases and learn from experts how to perform various treatments step-by-step. Whether you need to learn more about custom restorations, implant solutions, digital dentistry, or sleep medicine, Glidewell Dental has you covered.
Cosmedent is a leading provider of cosmetic dental products and training services. On their YouTube channel, you can learn from their top dentists about various techniques and treatments for enhancing the smiles of your patients. They cover topics such as veneer and crown placement, composite bonding, and more.
They also review different products and show you how to use them effectively. With nearly 56,000 subscribers, their channel has a loyal fan base that appreciates their informative and helpful content.
Omni Premier is a dental marketing agency that provides digital marketing services to help dentists grow their practices. They offer a wide range of digital marketing services that include social media management, branding, logo design, web design, content creation, video marketing services, SEO, and so much more. These services help dentists to grow their visibility online, attract new patients, and stay in front of current patients to improve retention. Their team of experts works closely with their clients to create a custom plan to meet the needs of the specific practice they are working with.
Some of the dental procedures they are experts at marketing include dental crowns, veneers, implants, hygiene, cosmetic services, braces, and more.
Dentrix is a dental practice management software provider that offers a variety of other services—which includes dental marketing. Their practice marketing services help to both attract new patients and retain your current patients while ensuring your spend stays low and your return on investment stays high.
Dentrix starts by providing an assessment to see how your practice is currently doing. From there, they uncover opportunities to expand your marketing reach and get you in front of more patients.
Some of the services they offer include web design, SEO, blog and social media content creation and management, email marketing, and more. They even help with reputation management to ensure when people look up your practice, they see how amazing you are!
If you are looking for a software solution along with your marketing, they also provide top-quality management, billing, and other services tailored to meet the specific needs of dental offices.
If you want to learn more about dentistry in a fun and easy way, you should check out the Hack Dentistry YouTube channel. This channel features animated videos that explain complex dental topics in a simple and engaging way.
You can watch videos on dental anatomy, histology, periodontitis, inflammation, gingivitis, and more. You can also access more learning tools and paid courses on the website. Hack Dentistry has over 100,000 subscribers and is a great resource for many dentistry students.
Mend is a product intended to automate workflows for medical professionals and their offices. They help with every aspect of the patient journey, which includes intake, booking appointments, and more. Mend also offers HIPAA-compliant messaging.
Mend has some outstanding resources on its website such as its blog, podcast, and more. There are some great blogs about retention, attendance, decreasing no-shows, and more. With their patient reminder system, Mend allows dentists to send appointment reminders through text, email, and through phone calls.
While the tool and website aren’t directly designed for marketing, they can help you to get in front of current patients and improve your overall retention and engagement.
Cutting Edge is a digital marketing provider that offers services geared toward dentists and surgeons. These services include web design, SEO, strategy, and more. Cutting Edge prides itself on staying on the “cutting edge” of dental marketing and SEO best practices in order to help their clients rank higher in search engines like Google. They also offer Google Ads services and help to ensure your ads get in front of the right people.
What sets Cutting Edge apart is its service packages, as they offer SEO, digital marketing, and an all-in-one website for one monthly price.
The Thriving Dentist Show is a podcast presented by Gary Takacs, who is a dental practice consultant. The podcast offers outstanding tips that are geared toward growing a dental practice. This includes topics that range from entrepreneurship to increasing call conversions and everything in between. As of this moment, there are nearly 600 episodes and many of them are an hour long! Gary also posts new episodes very often and has plenty of great insights. He also has special guests on which offer their own unique knowledge.
This is definitely a podcast you should have in your rotation if you are looking to grow your dental practice.
The Dentist Money Show is a podcast that is getting close to 400 episodes and offers content that ranges in all sorts of topics that are involved in the field of dentistry and running a successful practice. They even discuss retirement planning, debt management, finance, and more.
One thing that sets this podcast apart is the wide variety of guests that they have on the show that are experts in different fields. This includes guests that are experts when it comes to growing businesses and branding. These episodes are especially powerful tools when it comes to developing a strong brand identity, which is a key component of dental marketing.
Dental Marketing Mastery is a podcast specifically devoted to growing a dental practice. This podcast features the insights of Howie Horrocks and Mark Dilatush, who have helped thousands of dental practices worldwide attract high-quality patients.
The podcast hasn’t been active since December of 2022, but that doesn’t mean you can’t check out the 100 back episodes of the show! Some of the topics include setting up a marketing plan, tips for attracting specific types of patients (like implant patients), the benefits of consistency, and so much more. The episodes are quick (generally under 30 minutes), which makes them great to listen to while you are taking a break or driving to work.
The Dental Marketing Secrets Podcast had a 72-episode run, with the most recent being in December of 2022. The episodes provide you with plenty of content (being around 30 minutes), but they are short enough to listen to all at once or break into two listens.
Each episode of the podcast delves into incredibly helpful topics that include Google Ads, social media marketing, local SEO, email marketing, and so much more. If you need an overview of any of these topics with some helpful hints, this is the podcast for you.
Your Dental Success is a very helpful podcast with 74 outstanding back episodes. The topics include SEO, content marketing, video marketing, overall marketing strategies, and more. While the podcast ended at the beginning of 2022, most of the content is evergreen (meaning it is still relevant).
The podcast is presented by Mike Pedersen, the founder of The Dental Boost, which is a dental marketing service provider that’s worth checking out.
The Dentalpreneur Podcast is a current podcast that is still being updated on a very regular basis. Actually, they are so active that there are a whopping 1,683 episodes with 256 reviews on Apple Podcast and 4.7 stars!
The Dentalpreneur Podcast is focused on tips for growing a dental practice, which includes scaling a practice, SEO, PPC, social media marketing, and more, along with boosting productivity and running the best office possible. You definitely should give this one a listen and dig into the back episodes!
Dentistry’s Growing is a podcast that releases an episode every month or two. With that said, there are already 179 back episodes (at the time of writing this). This podcast is presented by Grace Rizza, who is a dental marketing leader. Some of the topics of this podcast include entrepreneurship, staffing, SEO, dealing with bad reviews, defining success, marketing mistakes to avoid, and so much more.
The episodes are relatively short, with some being around 15 minutes long and others being closer to 30 minutes long. It’s well worth a listen.
“Everything Is Marketing The Ultimate Strategy for Dental Practice Growth” by Fred Joyal provides readers with a step-by-step guide for building a strong dental practice, attracting more patients, and making sure more potential patients become patients. Fred Joyal is a dental consumer marketing expert that specializes in helping dentists to take their practices to the next level.
The book is currently available for $16.50 (hardcover) and is sitting at 126 reviews with a 4.6/5 star rating.
“The Complete Book on Dental Marketing” by Christopher Phelps, DMD is an extremely helpful book for those looking to grow their solo or group practice. The book is very easy to read, and it is full of extremely helpful tips not only about the marketing process, but also about mindset, being proactive, pre-suasion tactics, and a lot more.
The book is a bit pricey, at around $135 on Amazon. It is currently sitting at 5 stars with 7 reviews.
“Dental Marketing Manual: The Comprehensive Guide to Marketing for Your Dental Practice” by Addison Killeen DDS, Ryan Gross, and Kristin Carroll is a very comprehensive guide to building your dental practice’s full marketing campaign. This doesn’t simply include running ads (which it does include), but all of the aspects of an ad campaign. You’ll learn about branding, website design, logo design, Facebook Ads, Google Ads, SEO, and so much more.
It is important to note this book will set you back a bit. As listed on Amazon right now, Dental Marketing Manual is around $250. The book currently sits at 5/5 stars with 12 glowing reviews.
“Grow Your Practice Online – Proven Strategies to Attract and Convert New Dental Patients: The Ultimate Guide to Digital Marketing for Your Dental Practice” by Adam Zilko is focused on scaling dental practices with a comprehensive marketing strategy. The book discusses mindset, marketing funnels, social media, local SEO, and a variety of other topics that are designed to help any dental practice owner to grow their practice and book appointments with a bunch of new patients.
This book is much more affordable, sitting at around $22 currently on Amazon. The book has 15 reviews and is 5/5 stars. Being 252 pages, you are getting a lot of value with this book.
“The Dentalpreneur Plan: 18 Steps Every Dentist Should Take Before Opening a Dental Practice” by Dr. Jarrett Manning is an extremely helpful guide to growing an outstanding and successful dental practice. He provides tips about everything from dental marketing to staff selection, customer service, and everything in between.
The book is currently available on Amazon for $29 and it has a 3.8/5 star rating with 18 reviews.
“Turn your Dental Practice into a Successful Business” by Gabriel Asulin is a powerful book built off of proven sales methods that will help you to attract new patients, retain your current patients, and make your practice more profitable overall. He gets into how and when to advertise, and even productivity and management!
The book is currently available on Amazon for around $20 and it has an outstanding 4.7/5 stars with 39 reviews! It’s definitely worth a read.
“365 Days of Social Posts for Dentistry” by Rachel Mele is a super helpful social media guide for those dentists that aren’t sure what they should be posting on their social media accounts. Just like the name implies, examples of social media posts are provided for each day of the year! You can also simply mix these in with your own posts and utilize the post ideas in the book for years to come! 365 Days of Social Posts for Dentistry is currently available for around $20 on Amazon and the book has a 4.2/5 rating with 54 reviews.
Even if you don’t use all of the posts, it should help to get you going and provide you with some fresh ideas!
“DSO Secrets: The Ultimate Guide to Building Your Dental Empire” by Emmet Scott helps with a variety of different aspects of the dental practice building process. The book teaches you about entrepreneurship, the customer experience, business development, and a lot more. The book is currently available on Amazon for around $16 and it has 4.4/5 stars with 36 reviews.
While it isn’t strictly a marketing book, it does have lots of tips to help you build the best dental practice possible.
“Where Have All the dental Patients Gone?: The complete guide to retaining your practice’s patients” by Gabriel Asulin is focused on a very important topic that many people neglect—retention. In this book, Gabriel provides tips that help dental practices to build strong relationships with their patients, spread word-of-mouth, build an effective recall system, and much more. With this book, you’ll be able to build patient loyalty and book appointments with new patients that have been referred by patients that love your practice.
The book is currently available on Amazon for around $25 and has 4.2/5 stars with 11 reviews. If you currently have a practice and you want to improve your patient retention rates, this is a book you’ll want to pick up.
“Dental Startup Manual: Complete Guide To Your Startup Journey” by Addison Killeen DDS and Mark Costes DDS is an outstanding book that is written by two dentists that, collectively, have owned 25 practices! This full-color book comes with downloadable guides and documents to help you along and get you the best results possible. The book discusses coming up with a vision for your practice, picking the right location, marketing, branding, and so much more.
It really is a complete guide to starting a dental practice! Dental Startup Manual: Complete Guide To Your Startup Journey is available on Amazon right now for around $250 and it has 4.1/5 stars with 23 reviews. It isn’t cheap but it is very comprehensive.
“How to Grow Your Dental Membership Plan: Secrets Behind My 1.4 Million Dollars of Growth” by Dr. Christopher Phelps DMD is a fantastic book about increasing patient flow, making the most out of your marketing efforts and budget, finding the right market, and so much more. The book is not only available on Kindle and in paperback but also as an audiobook!
How to Grow Your Dental Membership Plan: Secrets Behind My 1.4 Million Dollars of Growth is currently sitting at 4.2/5 stars on Amazon with 35 reviews and is currently around $30 for the physical copy. It’s a well-written, short read you’ll enjoy.
“Raving Referrals for Dentists: The Proven Step-by-Step System to Attract Profitable Patients” by Brandon Barnum and Julieanne O’Connor is a book that is designed to help dentists refine their referral process. This is an often neglected or underappreciated aspect of marketing, and it can be extremely powerful if you do it right. This book will teach you how to attract new and loyal patients, build profitable partnerships, create reward programs, and a lot more!
The book is currently available on Amazon for around $10 and has a 5-star rating with 12 reviews. It is also extremely extensive and thorough. At that price, this book is a steal!
“Pillars of Dental Success Second Edition: Systems and Strategies to Streamline the Marketing and Management of the Modern Dental Practice” by Mark Costes is an excellent marketing book that covers topics like referrals, building a strong foundation, retention, patient acquisition, and so much more. Currently, the book is on Amazon for around $17 and it is sitting at a 4.5/5 star rating with 30 reviews.
This book covers so many strategies for growth and systems that you can easily put in place to grow your patient base and make more money.
“Dental Practice Hero: From Ordinary Practice to Extraordinary Experience” by Dr. Paul Etchison is an extraordinary book written by an expert both in the field of dentistry and entrepreneurship. This book discusses how Dr. Etchison was able to grow his business so quickly and efficiently, while also creating systems that allow him to continue growing with ease. The book also touches on leadership, mentorship, and overcoming fears. Dental Practice Hero: From Ordinary Practice to Extraordinary Experience is currently available on Amazon for around $30 for the paperback and is also available as an audiobook.
The book has a 4.8/5 star rating with 135 reviews, which is outstanding! This book is highly recommended.
“It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice” by DMD MPH Dr. Ann Marie Gorczyca offers an incredible amount of high-value marketing tips that will take your practice to the next level. The book focuses on external marketing practices, but also building a strong brand, developing excellent relationships with patients, and so much more.
outstanding book is available on Amazon for around $40 and it is sitting at 4.4/5 stars with 56 reviews. Pick it up for some great tips you can put into practice as soon as today!
“Growing Your Dental Business: Market Yourself Effectively and Accelerate Your Results” by Penny Reed is an excellent read for those looking to grow their dental practice quickly and efficiently. The book teaches you how to increase your bookings, boost your retention, ensure your office is as efficient as possible, increase your program memberships, and more.
The book is currently available on Amazon for around $20 (paperback), and it has 24 reviews with a 4.6/5 star rating. It’s a relatively quick read that is very informative.
“At Your Service: 5-Star Customer Care for a Successful Dental Practice” by Ann Marie Gorczyca is a book that is dedicated to an extremely important aspect of growth for any business—customer service. The book focuses on the culture of your practice, the care paid to the patient, and the overall “climate” of your office. Essentially, it’s all about building a practice that your employees enjoy working at and your patients are happy to visit. This is done through appreciation, creating a vision for your business, teamwork, and more.
The book is currently available on Amazon for $25 and has a 4.4/5 star rating with 23 reviews. In order to ensure good word of mouth and retention, customer service is key. That’s what makes this book an important read.
“The Ultimate Guide To Doubling & Tripling Your Dental Practice Production: How To Build An Unstoppable Dentist Practice With The Freedom To Enjoy It!” by Wendy Briggs, RDH and Dr. John Meis is about growing a strong business without losing a bunch of money in the process. The book discusses the “new patient problem,” maximizing treatment, increasing word of mouth, and more. While the book isn’t directly about “dental marketing,” it is very much related to practice growth—so it’s on the list.
The Ultimate Guide To Doubling & Tripling Your Dental Practice Production: How To Build An Unstoppable Dentist Practice With The Freedom To Enjoy It! is available on Amazon for around $20 and currently has 29 reviews with a 4.4/5 star rating.
Adit is dental practice management software that offers texting, email, internal chat, and other communication services, along with patient forms, scheduling, and (of course) marketing.
Adit provides a variety of different dental marketing services. These include web design, SEO, PPC, social media, and even reputation management. They have a proven track record that consists of many happy customers. One thing that sets Adit apart is their focus on reviews and reputation management as a key component of growth. They also offer an “end-to-end” marketing solution for their clients.
Check out Adit for a robust dental marketing and practice management solution.
Elevate focuses on dental web design services and marketing. This specialization allows them to create engaging and effective websites for their clients, while also offering them growth solutions that allow them to get in front of more potential patients.
Elevate offers a variety of different dental marketing services, which include social media marketing, local marketing and SEO, reputation management, Google Adwords, and more. There are different packages available to meet the specific needs of their clients (starting at $125 a month for their “base camp” package). Elevate also has a marketing blog that is free to read and is worth checking out.
Dental ROI is a dental marketing service provider that uses the power of AI to grow your dental practice online. Some of the specific services they offer include paid ads campaigns, reputation management, social media services, analytics, web chat, SEO, and more. While automation is part of their model, they also have expert marketers to ensure the success of the dental marketing campaigns of their clients.
If you have concerns about HIPAA compliance when it comes to your website, Dental ROI can help. They help build websites with payment portals, forms, web chat, and a lot more that are all HIPAA-compliant.
Whether you are looking for dental marketing services, a beautiful new website, or both, make sure you check out Dental ROI.
Bolt offers custom websites and marketing solutions for dental practices. Their goal is to create websites for their clients that are cutting-edge and stand out. The websites they design are built to translate well to mobile, load quickly, and look great.
The marketing side of Bolt includes SEO, email marketing, social media, reputation management, PPC, and other services. Bolt services practices of all sizes and different growth goals.
If you are looking for a sleek, new site and/or marketing services for your office, Bolt is a great option.
Roadside Dental Marketing is a dental marketing and web design firm that specializes in dental and medical website design and development. They make sure the process of growing your website is as easy and streamlined as possible, while still providing you with a website you will love. Their marketing provides “3X ROI or your money back,” which is bold.
Roadside Dental Marketing offers local SEO, content marketing, social media, reputation management, video, Facebook ads, logo design, and PPC. The business has over 20 years of experience in the field, and they focus on keeping the process of dental marketing simple and effective.
Art of Dental Marketing offers story-based dental website design, SEO services specifically for dental practices, Google Adwords, video services, and more. They offer month-to-month options and focus on providing clients with the best experience possible. Unlike some dental marketing providers, Art of Dental Marketing also offers brand development—which is a key part of marketing that many dental practices don’t think about.
You should also take a moment to check out the free ADM blog. It’s packed with helpful dental marketing tips and information to take your marketing efforts to the next level.
One of the most difficult aspects of email marketing for dental practices is HIPAA compliance. Many dentists will look at different, popular solutions like MailChimp only to find upon deeper inspection that they aren’t HIPAA-compliant. Paubox fills the gap in the market and offers outstanding email services for medical offices—including dental offices.
With Paubox, you can run your own personalized, HIPPA-compliant email marketing campaign. The process of creating emails is extremely simple and streamlined, featuring drag-and-drop template creation services.
If you are looking for an experience that is similar to MailChimp but also is HIPAA-compliant, Paubox is an excellent option.
Considering we are discussing dental marketing, the name of the book “Contagious: Why Things Catch On” (by Jonah Berger) is a bit ironic, but that doesn’t make it any less of an amazing book on marketing. Contagious: Why Things Catch On focuses on an element of marketing that many other marketing books don’t consider—what is it that makes things popular? And what about a marketing campaign makes it go “viral?”
While this book is a little more high-level and discusses marketing campaigns in a variety of fields, the overall concepts it touches base on are incredible and enlightening for anyone looking to grow a business.
The book is currently on Amazon for Around $12, it has a 4.6/5 star rating with a whopping 6,858 reviews (at the time of writing this)! It’s worth your time and you should definitely give it a read if you are looking to get the marketing gears turning.
“Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising” by Luke Sullivan is considered one of the greatest books on marketing ever written. Is the name silly? Yes. Is the book packed with more information about marketing than you’ll know what to do with? Also, yes.
“Hey Whipple, Squeeze This takes a deep dive into each element of marketing, including both traditional and digital. Moreover, it delves into specific marketing campaigns and discusses why and how they were so powerful. The book is also written in a very fun and casual way, making it perfect for all audiences. The examples given in the book relate to businesses of all sizes and types, so you are sure to find some gold in this book that will help you to grow your practice.
Currently, the book is available on Amazon for around $19 (for the 6th edition) and it has a 4.7/5 star rating with 83 reviews (keep in mind, these are just the reviews for the newest edition). If you are serious about marketing and becoming an expert, this is a must-read.
“Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)” by Jason McDonald Ph.D. is a step-by-step guide for learning everything you need to know about social media marketing. You’ll learn all about the various platforms (Facebook, Instagram, YouTube, and so on) and how to properly take advantage of each of them. There are even worksheets you can download to ensure you are running the best social media marketing campaigns possible.
The book is currently available on Amazon for around $36 and has a 4.3/5 star rating with 212 reviews. It is an extremely comprehensive guide packed with information about social media marketing.
“1-Page Marketing Plan” by Allan Dib is all about client/patient acquisition and business growth. In this book, you’ll learn how to literally make a powerful 1-page marketing plan that will take your practice to the next level. It not only teaches you how to create your marketing plan, but also how to book clients without being pushy, get excellent results on a small budget, and a whole lot more.
The book is extremely popular, with a 4.7/5 star rating on Amazon with an outstanding 9,208 reviews. The book is currently available in paperback for around $16 and there is an audiobook version available. Your marketing plan is an important part of your marketing campaign, so make sure you learn how to create an effective one!
“Digital Marketing Strategy: An Integrated Approach to Online Marketing” by Simon Kingsnorth is focused on building the best digital marketing strategy possible for your business, then implementing it properly. The book digs into the different aspects of digital marketing, along with branding, your vision, KPIs you should focus on, and a lot more. There is a deep dive into SEO and organic techniques to grow your business, which will help you to get ranked higher on search engines in a low-cost, efficient way.
The book is available on Amazon currently for around $26 and has 57 reviews with a 4.3/5 star rating. The book is long, comprehensive, and worth a read.
“Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses” by Nancy Harhut provides an interesting and unique approach to marketing, as it leverages principles of behavioral science to better attract customers/patients. On top of attracting more patients, the book helps to improve engagement, create more brand loyalty, and so much more. It is a great read for those looking for a different approach to marketing that they may not have previously considered.
The book is currently available on Amazon for around $38 and has a 4.7/5 star rating with 38 reviews.
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series) by Donald Miller and Dr. J.J. Peterson provides a simple, step-by-step guide to creating a sales funnel, building and implementing a marketing plan, creating an email marketing campaign, and a lot more. The book is both available in audiobook, Kindle, and physical. You can pick up the paperback currently for around $13.
The book has an incredible 1,912 reviews with a 4.7/5 star rating. It is an easy read with practical steps you can take to build your practice.
“Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career” by Gil Gildner and Anya Gildner focuses on a very important part of any marketing campaign—digital marketing. In this book, you’ll learn a ton about social media marketing, SEO, branding, copywriting, email marketing, and a whole lot more. For how relatively short the book is, it is packed with helpful information.
The book is currently around $17 on Amazon and has a 4.5/5 star rating with 196 reviews.
“500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!” by Andrew Macarthy focuses on an essential aspect of any marketing campaign—social media. As social media is an element of dental marketing that shouldn’t be ignored, you may find this book very helpful in building a strong social campaign on the most popular social media platforms.
The book is extremely popular and is sitting at a 4.4/5 star rating on Amazon with 1,245 ratings! The paperback is currently only $14, making it an extremely affordable way to learn more about social media marketing.
“The Marketing Book: a Marketing Plan for Your Business Made Easy via Think/ Do/Measure” by Jason McDonald is an insightful marketing book that provides simple, actionable advice designed to help you to grow your small business (dental practice) and maximize its potential through branding, content creation, SEO, social media marketing, and more.
The book is currently available on Amazon for around $10 and it has a 4.6/5 star rating with 272 reviews.
“The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout provides (you guessed it) 22 outstanding “laws” that help to take any business’s marketing efforts to the next level. Some of these laws include leadership, sacrifice, focus, perception, and more. With the help of this book, you’ll better be able to build a strong brand and grow your practice. The book is currently available on Amazon for around $7 and there is an audiobook version available as well.
The book has a ton of reviews, sitting at 3,203 reviews with a 4.6/5 star rating.
“Social Media Marketing 2023” by Jeremy Preace is a comprehensive book that tackles all kinds of different topics that relate to social media marketing. The claim of “4 books in 1” adds up to around 370 pages or so, which is a great value. With this book, you’ll learn a ton about Google AdWords and Analytics, influencer marketing, and—of course—social media marketing.
The book is currently available on Amazon for around $35 and has a 4.5/5 star rating with 173 reviews.
The Dental Marketer is an informational resource that offers both blogs and podcasts that relate to dental marketing strategies, tools, and more. Some of the topics they cover include content marketing, SEO, video marketing, retention, and a lot more. There are a ton of different blogs to read and a ton of back episodes of the podcast to get caught up on. The podcast is also active still, with an update every 3-4 days or so.
This is a free resource you should take advantage of to learn a ton about dental marketing!
The Creative Composite is a digital marketing solution based out of the UK that focuses on dental marketing. They offer a range of outstanding services that include Google SEO, Facebook and Instagram Ads, Google Ads, social media marketing, and more. They also provide web design services that are designed to attract local patients and increase your SEO organically.
Along with providing paid services, there are some great resources on their website you can check out right now for free. These include blog posts, marketing videos, and more.
Smile Marketing offers dental web design, branding, and overall marketing services. Some of their services include Local SEO, professional copywriting, photography, ad management, social media, email marketing, and more. Their marketing plans are customized to meet the demands of their clients, and they provide custom photography to highlight your specific staff and office.
Smile Marketing also has a ton of great information in its blog. It covers topics that include social media, SEO, content, and more. It’s definitely worth a read!
Geek Dental Marketing boasts the ability to help you get “50 new patients every month.” They do this by offering online marketing services, web design and development, photography, staff coaching, and even traditional marketing services. They also help implement online text webchat, text payment collection, and more. With their GeekBoost, you’ll be able to track information that you use every day in your dental office.
You’ll also want to check out the Geek Dental Marketing blog to learn more about marketing strategy, branding, and even video production!
Delmain is a dental marketing business that focuses primarily on online marketing and web design. Delmain offers strategy, SEO services, Google Ads management, and other services to help grow your practice. In order to help with booking patients, they are able to design websites that both tell your story and allow patients to easily book appointments online. Delmain offers services for basically every kind of dentist and dental office.
Even if you don’t go with Delmain, you should check out their blog. They cover topics that include digital marketing, branding, growth strategies, and more.
Wonderist Agency is a dental marketing company that provides full-service dental marketing services. They offer a wide range of services, which include web design, SEO, Google AdWords, copywriting, direct mailers, print design, and more. The websites they design are optimized for both web and mobile, ensuring your patients and potential patients are able to navigate your website on any device. Their branding services will help you to better build and understand your brand.
Wonderist Agency has “The Wonder Blog,” which discusses topics that range from social media to dental marketing, SEO, design, and much more. Make sure you give it a read!
Roadside Dental Marketing is a company that provides marketing campaign development and implementation, along with web design services. Roadside guarantees results and promises “3X ROI or your money back.” That’s a pretty good deal!
Roadside Dental Marketing offers a variety of services, which include SEO, content marketing, reputation management, custom video, social media, branding, logo design, and more. They are also able to build you a great-looking, custom website. Since they specialize in dental and medical websites, you can rest assured the job will get done properly.
Roadside also has a great marketing blog that includes not only written articles but also videos and a podcast! They go over a lot of topics and even interview top experts. It’s definitely worth checking out.
Aim Dental Marketing has a great track record and has been in business since 1989. In that time, they’ve helped grow a ton of dental practices and drive patient acquisition and retention. Aim offers a diverse range of services, which include brand development, SEO, web design, direct mailing, video services, and a whole lot more. They also host webinars on a variety of different topics that are worth watching.
If you would like some tips for growth, they have a blog that discusses everything from improving web rankings to cybersecurity.
My Social Practice is an “all-in-one” dental marketing solution that offers many different digital marketing services to help grow your business. They have been in business for over 12 years and have helped many clients to grow their practices and increase their bookings.
My Social Practice offers social media management, web design and hosting, reputation management, and SEO services to help increase online exposure for clients and get them in the door. Their pricing is very transparent, and they offer packages specifically for different types of services.
The My Social Practice blog is updated frequently, and there are tons of entries to check out. They discuss everything from Instagram marketing to dental SEO and so much more. You can also subscribe to their blog to make sure you don’t miss any uploads.
Dental Marketing Guy offers dental SEO and web design services to help practices to become more visible and attract new patients. He also offers an excellent dental SEO course for those looking to learn more about SEO and run their own campaign.
Dental Marketing Guy has a wealth of knowledge, which is why you’ll want to pop by the website and give his blog a read. He offers lots of tips for growing a practice, which include topics like SEO, web design, and even page load speed. If nothing else, make sure you give his blog a look. He doesn’t update it often, but you can still get a lot of good information from the older posts.
Skillshare is an online learning platform in which you can learn about a variety of different topics that include marketing, social media management, copywriting, photography, and more. Essentially, you can learn everything you need to know about topics like SEO, Canva design, branding, and other great topics that will help you to properly market your practice.
One advantage that Skillshare offers over similar services is Skillshare offers unlimited access to their classes (which are taught by top professionals). This means not only can you learn about marketing, but you can also learn about whatever else you are passionate about for no extra cost! Interested in drawing or cooking? May as well check out those courses as well, since they are included in the price.
Skillshare is a great place to start your journey when you are looking to learn more about dental marketing.
Udemy is a learning platform like Skillshare, with the biggest difference being the pricing structure. Unlike Skillshare, Udemy offers a one-time payment for specific courses instead of a monthly fee. Courses are available for as little as $15, and they go on sale often.
One major advantage to Udemy is, once you’ve bought a course, you own it. You don’t have to pay subscriptions or additional fees. As with Skillshare, you’ll find a ton of different marketing courses available, with topics that range from digital marketing to Google Ads and everything in between. Many courses have literally thousands of reviews, which makes it easier to pick worthwhile courses. Once you do purchase a course, buckle in! Many of these courses are hours long, with downloadable resources included!
You’ll get a lot of value with the courses you purchase on Udemy, especially for the prices.
Coursera is another learning platform, with the main difference being the focus on higher education. Coursera helps students to connect with colleges and get certifications in different fields. With that said, Coursera also offers free courses in business that include courses on business strategy, digital marketing, SEO, and more.
These are extremely comprehensive courses that can take months to complete, so you need to make sure you take them seriously should you choose to enroll. If you have a team member that is interested in running your marketing efforts, you may consider asking them to take these courses (and pay them for their time).
You’ll receive a very comprehensive education with Coursera and you’ll be able to become a marketing expert by taking the right free classes online.
The CMO Podcast is a show that is focused on marketing and business growth. During the podcast, Jim Stengel (former CMO of Procter and Gamble) sits down with top CMOs in different industries to discuss topics that include leadership, advertising, and marketing.
The topics range a lot, but it is still a very valuable podcast to check out.
The Growth TLDR offers lots of interviews and discussions about marketing, creating a growth plan, leadership, business ownership, and more.
It’s important to note that the podcast hasn’t been updated since April 2022, but there are 98 back episodes with a ton of great information that you can check out.
The Copyblogger Podcast is a weekly audio show that is running strong. The podcast currently has 226 episodes, and they continue to add more. Hosted by two expert marketers, each week they meet with other experts in the field to discuss copywriting, mindset, email marketing, branding, and a lot more. The episodes are long form, with many being close to an hour.
There is a lot of good content and—with them constantly adding episodes—you likely won’t ever run out of material to listen to!
The Marketing School podcast offers daily insights into different aspects of marketing. There are so many different topics that are covered, ranging from marketing tools to SEO, copywriting, blog creation, and a whole lot more. And I mean a whole lot. There are currently over 2,000 episodes to listen to! Luckily, the episodes are pretty short (most are under 10 minutes).
For a ton of information about a wide variety of marketing topics, give this one a listen.
Upwork is an outstanding resource for those looking to hire high-quality, qualified freelancers. This includes copywriters, web developers, designers, video editors, social media strategists, and so much more. If there is a marketing position you are looking to fill part-time, on a project-to-project basis, or even full-time, Upwork is the place to look.
All you have to do is set up an account and create a job listing. From there, top experts will bid on your project and send you their portfolios and cover letters. You can then hire them!
The site is extremely reputable and has been around for years, so it is a trustworthy place to find top talent at a good rate.
Consider putting up a test project when you are ready to hire someone to help with any marketing service you may need. You may need to do a couple of test projects to find the perfect freelancer but, once you do, you’ll be happy you took the time to find the right person.
WordPress is essentially the gold standard for building a quick and easy website online. Not only are there plenty of templates to help you build your website, but also top web designers and developers use WordPress to build websites for their clients. So, should you choose to upgrade your website later, you’ll be able to hire someone to build out your site. There are a lot of ways to customize and get “under the hood” with WordPress, and there are a lot of integration options with plugins from a variety of different companies.
While setting up a quick and easy template is simple, if you are looking to create a booking portal or anything else that is more complex, you may want to consider hiring a professional to get things going for you.
WordPress is an extremely affordable solution that doesn’t have too bad of a learning curve. It’s definitely a provider you’ll want to consider when building your site.
Squarespace is a direct competitor of WordPress and they also offer simple and straightforward website development and design capabilities. Squarespace also focuses on eCommerce, booking services, and other business elements. There are some excellent templates to choose from, including templates designed for local businesses.
If you are shopping for a new website, definitely take Squarespace into consideration.
The third website builder you’ll want to check out is Wix. Wix offers similar web building and design services to their competitors but with performance, SEO, security, and infrastructure being top selling points.
They also offer scheduling software to help with booking appointments and more.
Vistaprint is an extremely affordable printing services company that is the perfect option for all kinds of marketing materials. Whether you are looking to print business cards, flyers, brochures, signs, or even put your logo on pens or magnets, Vistaprint has you covered. Vistaprint also offers a variety of different templates to choose from if you aren’t sure exactly what you are looking for. They even have dentistry-specific business card templates!
If you aren’t currently working with a printing company or you would like to check out other options, Vistaprint is worth a look.
Flex Dental is a flexible, advanced dental software solution that can make running your practice that much easier. There are a lot of features that Flex Dental offers with its software, including payment processing, scheduling, two-way text messaging, email services, and more. Flex also has a great blog you can check out that discusses topics like scheduling more efficiently, no-show reduction, marketing ROI measurement, and more.
Flex Dental offers an extremely popular and straightforward product for scheduling, payments, appointment reminders, and more that you’ll want to check out.
Modento is a patient portal for dental offices that offers scheduling, check-in, payment services, and more. Modento also offers two-way communication with patients with simple templates that can be customized to ensure your patients get individualized messages and alerts. In order to attract more patients, Modento makes it very simple to encourage patients to leave reviews and even address negative reviews.
It’s an excellent multi-solution provider for offices looking to better communicate with patients and run the front end of their offices overall.
Yapi provides dental offices with scheduling, appointment reminders, text messaging, and more. They also offer dental reputation management, which is extremely important when it comes to attracting new patients. Their reputation management services also help to increase word-of-mouth growth, which is important for any growing business. One unique feature of Yapi’s reputation management is its automated messages that encourage patients to report any negative feedback directly to the practice before publishing a review. This helps to cut down on the number of negative reviews, which can greatly affect growth.
If you are looking for scheduling solutions, paperless forms, and other office services, Yapi is a great solution.
Mango Voice is a phone system program that offers a drag-and-drop phone system call flow, easy call recording, text services, and even fax systems. With their web app, they make it extremely easy to collaborate and engage. Their text services allow for auto-replies and auto-missed call SMS messages to make sure your patients know that you know they called.
Mango offers outstanding VoIP services that are built specifically for small businesses and dental practices.
Ring Central is an excellent VoIP solution that helps to facilitate calls, messaging, and even video meetings. They make it extremely easy to set up new lines, services, and users in order to scale quickly. If you go with Ring Central, you’ll be able to send SMS messages, send faxes, jump on video meetings, and more from your preferred mobile device. They offer 3 main plans, each at a different price point and with their own advantages. With that said, all of their plans are affordable—with the most expensive plan being $35 a month (paid annually).
Whether you are looking for phone, video, messaging, fax, contact center solutions, or all of the above, Ring Central is the perfect solution for all of your communication needs.
Weave is a dental software that helps with patient communications. Their products include phone systems, online scheduling, texting, chat, digital forms, payments, and more.
Weave also provides email marketing services that make it extremely simple to send emails in bulk to patients and potential patients.
The great thing about audiobooks is how easy they are to digest and listen to. There are so many different topics out there to choose from—including audiobooks about dental marketing. Check out Audible and pick up a few books you can listen to on your way to work, on break, or even while you are hanging out at home.
You’ll be able to learn a whole lot in a casual way.
“One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days” by Brendan Kane provides digital marketing strategies to “growth hack” and develop a strong social media presence in as little as 30 days. In the book, you’ll learn how to gain dedicated, real, and targeted followers that you can then turn into patients.
The book is currently available on Amazon for around $25 and has a 4.4/5 star rating with 1,840 reviews.
“This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin is an outstanding, in-depth book about advertising. In this book, you’ll learn to properly position your business, build trust in your brand, and increase your patient base.
The book is currently available on Amazon for around $14 with a 4.6/5 rating and 4,425 reviews. The book is also available in audio format.
Revu Dental offers billing, insurance verification, and bookkeeping.
Their blog discusses a lot of topics that pertain to running a dental practice, which includes this helpful blog about dental marketing and hiring a dental marketing agency: DENTAL MARKETING AGENCY – DentalRevu.
If you are looking to rent some billboard space, you may not even know where to start or who to contact.
This article introduces you to a variety of different billboard providers—making it easy to get your poster up on a billboard and get your name out there.
While “The Joy-Filled Practice Plan: Marketing solutions for the heart-centered practice” by Dr. Jodi Dinnerman isn’t directly about dental marketing, it is still an excellent resource for marketing in the health field overall. In this book, you’ll learn habits that will help you to better grow your practice in a sustainable way.
The book is currently available on Amazon for $50 and has a 5-star rating with 20 reviews.
Open Dental is a comprehensive dental practice management software that is extremely helpful with running the day-to-day operations of your dental practice.
You’ll find it’s affordable and can be scaled to grow with your business.
“Marketing Implant Dentistry: Attract and Influence Patients to Accept Your Dental Implant Treatment Plan” by Marcus Hines focuses on marketing an extremely specific procedure, but the overall marketing tips can be used to advertise any procedure and your practice overall.
In this book, you’ll learn more about targeting, database marketing, Google Ads, and much more. The book is available for around $40 on Amazon and is currently at 4.6/5 stars with 23 reviews.
While most dentists don’t see themselves as salespeople, there is an element of sales that comes with being a dentist or working in a dental office. A patient may need a service but may not want to schedule it at the moment. Or you may offer additional cosmetic services (like teeth whitening) that your patient may need a little nudge in order to schedule an appointment for. “Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative” by Anthony Iannarino provides you with strategies to be more authoritative and stronger when “selling” (or in your case, suggesting services).
This can help you to book more appointments and increase retention with current patients.
“The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells” by Meera Kothand is a how-to guide to creating a content plan that will help you to better grab the attention of your current and potential patients. You’ll also learn more about branding, brainstorming blog ideas, the different types of content you can take advantage of, and more.
The book is currently available on Amazon for around $13 and has a 4.5/5 star rating with 1,355 reviews.
TikTok has gotten huge over the years, and “The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!” by Perry Marshall and Dennis Yu shows you how to jump on this trend and grow your brand exposure significantly at a very low cost. With this book, you’ll learn how to grow your audience and get the attention of tons of potential clients for as little as $10 a day.
The book is available on Amazon for around $15 and has a 4.4/5 star rating with 93 reviews.
What a lot of people don’t realize is that writing is a big part of running a successful digital marketing campaign. “7 Steps to Better Writing: How to write better reports, proposals, email, blogs, and web content” by Charles Maxwell teaches you how to write blogs, web copy, and more in a way that grabs the readers’ attention, holds their interest, and drives traffic.
The book is available on Amazon for around $12 and has a 4.6/5 star rating with 147 reviews.
YouTube is an incredible resource for learning. That’s right, it’s not just for cat videos! With YouTube, you can learn about just about any topic imaginable—for free! Do a quick YouTube search for any aspect of marketing you want to learn more about and it’s there.
This is honestly a great kickoff point for learning about digital marketing.
“Digital Marketing All-In-One For Dummies (For Dummies (Business & Personal Finance))” by Stephanie Diamond is an outstanding addition to the “For Dummies” series. The book is jam-packed, with over 800 pages devoted to learning how to build a brand, run a social media campaign, target customers, and so much more.
The book is available on Amazon for $35 and has a 4.7/5 star rating with 4 reviews. With that said, the “For Dummies” brand is well-respected and you can rest assured that you’ll learn a lot from this book.
One of your greatest resources is your current patients. By telling their friends about your practice, continuing to book appointments, and leaving positive reviews online you’ll see your business continue to grow and thrive with the help of your patients. Don’t forget to show your current patients some love!
Now that you have some amazing dental marketing resources, let’s consider a few elements of dental marketing and some tips to make you the best marketer possible!
While these tips are intended for those dentists that choose to run their own marketing campaign, they can also be helpful for those that have hired a marketing company (as they will help you to better understand what the company is doing).
Running advertisements is a key component of your marketing success both online and offline. If you are running advertisements online, you’ll want to consider platforms like Google, Facebook, and even Instagram. For more traditional marketing, you may consider television, radio, print, and billboards.
While traditional advertising is still effective, you may find that digital advertising offers better results for your spend. Not only are you better able to control how much you are spending (as you can turn the spending off whenever you’d like), but you also are able to see how your efforts are materializing in real-time.
For example, if you decide to run a print ad in the newspaper, it can be difficult to quantify how successful your ad spend was and how much traffic you actually got from the ad. You also can’t stop midway through the campaign. Once the money is spent, it’s spent. It doesn’t matter what results you get.
On the other hand, if you run a Google Ads campaign, you are able to track how your money is being spent, what the results look like, and what improvements you can make. You can also turn off the spending faucet whenever you would like—even mid-campaign!
Again, this isn’t to say that print doesn’t have its advantages. For instance, print may be useful for targeting an older audience that still reads the newspaper. But, for more control over your audience and other elements of your ad campaign, you may want to consider digital.
To better understand your ad campaign, you’ll also want to understand exactly who it is that you are trying to reach. As was mentioned above, with a newspaper or radio (especially specific stations), you may be able to better reach an older audience. If you perform dental implants and denture services, this may be the perfect audience to meet your needs.
If you specialize in general services or cosmetic dentistry, on the other hand, it may be beneficial to reach a younger audience. This audience may be on Facebook, Instagram, or searching Google for local dentists in your area.
This is just one of many elements you need to consider not only with your ad campaign but all of the elements of dental marketing you plan on taking advantage of.
Social media is also extremely helpful with both initially connecting with your target audience and staying in contact with your current patients. It’s important to maintain a social media presence on some of the more popular platforms (especially Facebook) in order to connect with patients directly.
Platforms like Facebook also allow for reviews, which can be a major advantage. With that said, you may need to encourage reviews in order to get more. A lot of patients will forget to leave you a review if you don’t ask.
Facebook is also a great place for answering questions. You may create a post and then have a patient or potential patient ask a question in the comments. This gives you the opportunity to connect directly and even encourage an appointment. Facebook also has a messenger function, on which you can speak with your patient or potential patient directly.
Along with being able to communicate with patients and potential patients, social media is a great opportunity to create fun and engaging posts patients can connect with.
You may create videos (which we will go over in a moment), memes, and other forms of content (like photos). You can post puns, talk about upcoming health-related “holidays,” and much more. There are a lot of fun ways to keep your patients engaged with social media, which keeps you top of mind.
Part of your social media success will be posting often and consistently. Keep this in mind. Social media platforms reward consistent posting. On top of that, some social media sites make it extremely difficult to reach followers. Facebook, for instance, is notorious for throttling engagement for pages (without pay, of course). In order to reach more people, you’ll need to post more.
In order to make sure you are posting consistently and on schedule, consider creating a content calendar. You can even schedule posts in advance for Facebook and Instagram using the Meta Business Suite. This allows you to create posts in bulk and then line them up to publish on their own.
There is a lot that goes into running a successful social media campaign, but these are a few of the things you want to consider when you are getting started.
Another way to connect with your audience is through videos.
Below are some key things to focus on when it comes to videos…
What the Content May Look Like
There are three main kinds of videos you want to focus on:
· Entertaining videos
· Educational videos
· Practice-specific videos and updates
Obviously, you want all of your videos to be entertaining, but this more refers to the purpose of the video.
Entertaining videos are intended to be fun and engaging more than anything else. They may be funny, interesting, and/or trendy. So, you can create a fun little skit or do a popular social media dance.
Educational videos should be focused on educating your audience. While they can be fun and entertaining, the primary focus isn’t on just being amusing to watch. These videos may be about specific procedures, shopping around for the right dentist, preventative care, and anything else that patients and potential patients may want to know.
Finally, there are practice-specific videos. These videos are focused on showing off your dental practice, interviewing staff, and providing updates (such as a new location, renovations, and so on).
Ideally, your video content should be a mixture of these three things. This will diversify your content, while also educating your audience about both dentistry and your specific practice.
A Low Cost Solution
Videos are an excellent way to reach your audience and are lower cost to make than they’ve ever been. If you have a little extra time to spare and a fun personality (or if someone in your office has a fun personality), creating videos can be an excellent way to get your brand out there and set yourself apart from the pack.
Optimizing for Social
As it is essentially social content, posting videos regularly is important. You want to grow your fan base by being consistent and producing fun and engaging content.
Take a moment to consider the type of content you consume. What gets you to stop scrolling? Which videos are you watching all the way through? Then, consider what they would look like if they had a dental edge to them. This is the kind of content you can produce on an extremely low budget.
Along with fun content, long-form videos can be extremely helpful and informative for your patients. For instance, you can make long-form videos discussing procedures that you perform. If a potential patient lands on your site, they can watch a video embedded on the appropriate page. So, your dental crowns page can have a video discussing what crowns are, the benefits, and what the procedure looks like. You can even send current clients to your site to view these videos in case they want to learn more.
While online video marketing may not be at the top of your list, it can make a great addition to your social campaign.
Now that you know what your content should look like, you are probably wondering where you should be posting your outstanding content. There are a few places…
For long-form content, YouTube is the perfect place to park it. Not only can you grow your YouTube channel so it’s a hub for people looking to learn more about dentistry, but you can also embed these videos on your website with ease.
For short-form content, you can focus on Facebook, YouTube, and Instagram stories, reels, and shorts. Tik Tok is another option but, due to recent privacy concerns, you may want to research the platform further before deciding to post.
Make sure you post often. Your audience may miss one of your videos, but they may be able to catch the next one. It’s also great to keep a schedule. If your audience knows when you are going to post, they’ll be much more likely to tune in.
With great video content posted on the most engaging platforms consistently, you’ll see your viewership grow. This, in turn, can lead to a boost in your inquiries and bookings!
Along with online social media videos, you may want to consider a professional video shoot for a commercial. Commercials can be run on local television spots to get in front of patients that live in your area. Once you’ve paid to have the commercial produced, you can also use it for your online campaign.
There are a couple of ways you can use a commercial that has been shot for TV online. The first is to add it to the homepage of your website and YouTube channel. This allows people to see what your practice is all about in a quick bite. You can also use that commercial to run ads on YouTube and other platforms. If you target properly, you’ll get in front of a ton of potential patients in your local area.
With this two-fold approach, you can get in front of the most potential patients possible.
Having a blog is a great way to set yourself apart and serves a couple of different purposes. Mainly, these come down to providing information and marketing.
Before starting a dental blog, it’s best to first consider why it is that people read blogs. Generally, people read blogs for entertainment, information, or both. While you can definitely write entertaining blogs, when it comes to the field of dentistry, you’ll want to make sure to focus on informative blogs.
One easy place to start with a blog is to consider what services you provide and then create content based on those services. So, if you specialize in cosmetic dentistry, you can write blogs about teeth whitening, dental bonding, and so on. You can also write more general blogs discussing things like proper oral healthcare, smile design, and the best products to use.
Along with providing your patients and potential patients with information about your services and dentistry in general, your blogs should be designed to drive traffic to your website and increase engagement. If you are able to leverage the right keywords, you’ll get in front of more potential patients organically with SEO (Search Engine Optimization). On top of this, you can post blogs on social media and even run advertisements that drive patients to your blog.
If you decide to start a blog, there are a few things you should consider. These include:
Checking Out Other Blogs
If you have no idea where to start or you would simply like some inspiration, consider checking out the blogs of your competitors. Read through some posts of other dentists in your area. If they don’t have blogs (which would be great for you), expand your radius a bit and find offices that do.
You should never directly copy another blog’s content, but you can at least use them to brainstorm some topics.
As with social media, your blog should be consistent. Your readers should know when your next blog is coming out. Even if you don’t have a lot of readers, staying on a consistent schedule will ensure you are getting plenty of content out there, which will help you to rank higher on Google.
Hiring a Writer
If you aren’t a good writer (or you simply don’t have the time to write blogs), consider hiring an expert blog writer. You can either go through a digital marketing agency or create a job post on Upwork and/or other job sites.
Stay Consistent with Your Brand
Even if you hire a writer, you want to make sure your blog is written with your “voice” and properly represents your brand. If you do hire someone, make sure to get them any brand documents you have created. If you don’t have any, ask them to take some time to review your website and get to know your brand better.
With a great blog, you can get in front of more patients, drive traffic to your site, and increase your bookings!
Traditional marketing is what many people think of when they hear the words “marketing” and “advertising.” These are marketing methods that include television ads, newspaper ads, billboards, radio, and more. For some business types, this method has gone the way of the dodo. For others, like dentistry, these are still very strong methods for building your practice and attracting new patients.
Here are some considerations for building your practice with the help of traditional marketing methods…
Branding is extremely important when it comes to traditional marketing, as these ads cost a lot of money and aren’t easy to adjust. Social media and Google ads are nimble and can be changed with a few clicks. This means, if you didn’t express your brand as well as you wanted to, you can rewrite your copy, change the images you are using, and so on. Once a traditional marketing ad is out, it’s out.
For instance, if you run a billboard ad and you aren’t happy with it, you aren’t going to be able to do much in the short term. It’s going to take a bit to remove the ad from a billboard, and even more time to put up a new one. This will also end up costing you a ton of money.
Along with a lot of money, if you mess up your branding message, it can be hard to undo the mistake. This is especially so if an ad spot was brand damaging!
This isn’t to say you shouldn’t run traditional ads—it’s more to illustrate the importance of nailing down your brand before you start running traditional ads. Take time to really ensure brand consistency, and even consider hiring a brand consultant to make sure everything fits together well before you put an expensive ad out into the world.
Like with online marketing, you’ll want to properly target your traditional marketing ads to get the most exposure to the right people for how much you are investing. This can be a bit trickier with traditional marketing, though.
If you decide to run a television or radio ad, consider the people that are most likely to watch or listen to a specific station before running your ad there. For instance, you probably wouldn’t run an energy drink ad on a smooth jazz station.
If you choose to run a billboard ad campaign, consider where the billboards are being placed. Are they in high-traffic areas? Are they in the places where your target demographic can see them? Are they close enough to your office for your potential patients to easily get to you?
You need to consider where your target audience lives, shops, works, and so on. If you are targeting very high-income patients for cosmetic procedures, for instance, a low-income community may not be the most efficient spot for a billboard.
The scattershot approach wastes a ton of money and doesn’t get great results. Be very specific about where you choose to run your ads and who you are targeting.
You are a local business. Particularly if your practice only has one location, make sure you highlight that location. Put your address on or in your advertisements in a way that is visible and clear. Also, consider how your business fits in with the local community. If, for instance, your office is located in a primarily Hispanic area, consider representation. While you don’t have to do this, it can make some potential patients feel more welcome.
Bonus points: if you are targeting a group of Spanish speakers and you speak Spanish, mention it in the ad!
These are just a few tips for running a traditional ad campaign. The process can be pretty complex, and you may want to consider working with an advertising agency to help ensure your brand message is on point, create your ads, and find the appropriate placement.
If you do plan on running a traditional marketing campaign on your own, make sure to take advantage of the excellent marketing resources above, such as the dental marketing podcasts, YouTube channels, and books.
Word-of-mouth is the oldest form of marketing, and it is still a key part of any marketing plan. While a lot of your word-of-mouth will happen organically, there are other aspects of word-of-mouth marketing that are actually in your control.
Here are a few ways you can take advantage of word-of-mouth marketing and get the word out there for free!
This may seem obvious, but you’d be surprised how many people simply forget to ask their patients to spread the word. It’s always good to put the idea in the heads of your patients.
The first way to do this is to ask them directly. When you are done with the appointment, remind them to tell their friends and family if they enjoyed your services. Then, make sure your front office staff reminds them again before they leave.
Another thing you can do to encourage word-of-mouth is to set up small signs that remind them. This may simply be a small stand by the front desk that says, “Tell your friends!” in a nice font.
Don’t underestimate the power of these small steps!
Reviews are very important for building your practice. This is especially so in an area with a lot of competition.
You need to keep an eye on your reviews on Facebook and Google. If your reviews on Facebook aren’t showing up yet, there simply aren’t enough. As of right now, you need around 5 reviews before Facebook shows your reviews, and they should be comprehensive. Google will start showing reviews right away—for better or for worse. For instance, if only two patients leave reviews and they are both negative, that isn’t going to look great.
You can reply to reviews on Google, though, which is helpful. You may be able to open a dialogue with an unhappy patient and see what you can do to make it right. You can then encourage them to update their reviews. It can definitely be worth the effort.
Like with encouraging word-of-mouth, you should encourage patients to leave you 5-star reviews. This little nudge can get you some extra reviews, which can be very helpful.
Another thing you can do to increase word-of-mouth is to offer referral bonuses. Maybe you can offer a discount on teeth whitening or a discount on another service. You may also consider giving out a free dental care packet with toothpaste, floss, and so on. These small incentives can make a big difference!
We’ve now gone over 111 dental marketing resources, as well as some outstanding tips for growing your dental practice. Now the only thing left is to get to it! Put together your plan of action and decide on which resources are right for you. From there, you can start driving traffic, retaining current patients, and growing your practice!
Good luck and have fun!