strategies for blowing up your Instagram ReelsBy: Joyce Kahng, DDS •July 15, 2023
Navigating the labyrinth of social media marketing can be daunting, but one platform that consistently stands out as a formidable tool is Instagram Reels. Specifically designed to cater to the rising popularity of short-form video content, it offers dental practitioners a unique medium to expand their digital reach and attract potential patients. How can you, as a dental practice, harness this dynamic platform to create viral content, though?
Let’s take a look at some key strategies for blowing up your Instagram Reels so they go viral…
Consistency is one of the cardinal rules in the realm of social media, and Instagram Reels is no exception. Experts recommend posting three times a day: morning, afternoon, and evening. This consistent rhythm enhances your digital footprint and signals to your followers that they can expect engaging content regularly. This, in turn, nurtures an environment of ongoing engagement, paving the path to increased growth and reach over time.
It’s important to keep in mind consistency also entails maintaining a predictable posting schedule. Understanding your audience’s active hours and aligning your posting schedule with it can boost your engagement rates. Instagram Insights and similar tools can help you figure out these peak times, assisting in optimal content scheduling.
While it’s essential to be unique and stand out, the heart of your Instagram Reels should always be your audience. Deliver content that resonates with their interests and needs. Encourage interaction, respond to comments, and respect their input. By fostering a sense of community and viewer loyalty, you not only draw more viewers but also cultivate an engaged, loyal follower base.
Instagram Reels offers a perfect opportunity to foster a personal connection with your audience. By featuring yourself in your reels, you humanize your brand and encourage more audience engagement. There are resources available to help you overcome any camera shyness you might have. However, if appearing on camera still seems daunting, at least ensure your first reel of the day is well-lit and of high-quality to grab viewer attention.
Diversity is a very important part of your Instagram Reels strategy. Vary your content formats and styles to maintain viewer interest. This could range from educational videos on dental hygiene, sneak-peeks into your practice, patient testimonials, or interactive quizzes. Aim to create a captivating and informative digital space that keeps your audience eager for more.
Your digital voice is a blend of your style, vibe, and content approach. This distinctive voice is what separates successful content creators from the rest. Discovering your unique voice may require trial and error, but it’s paramount to remain authentic throughout the process. Authenticity strikes a chord with viewers and encourages them to share your content, ultimately helping your reels go viral.
Influencer collaborations can offer your content a significant exposure boost. Featuring influencers in your reels or vice versa can introduce you to their followers. This heightened exposure can drive your content towards going viral.
Data analytics play an integral role in the success of your Instagram marketing efforts. A deep dive into your content’s performance metrics can unveil insights into what works and what doesn’t. Use these insights to fine-tune your content strategy, fix what’s not working, and replicate successful patterns—setting yourself up for continual improvement.
Moreover, setting performance benchmarks aligned with your goals can serve as a motivational tool. Continually striving to surpass these benchmarks keeps your performance on an upward trajectory, aiding your viral journey.
Strategic incorporation of CTAs in your reels can guide your audience. Whether it’s asking them to “swipe up” for more information or encouraging them to schedule an appointment, CTAs can nudge viewers towards desired actions, increasing user engagement and conversion rates.
Keeping an eye on trending hashtags and challenges can catapult your reels’ discoverability. Ensure that the hashtags you use are relevant to your content. Similarly, participating in trending challenges or creating your own can spike your engagement rates, which increases your chances of going viral.
Captions in Instagram Reels can significantly boost your content accessibility. Some viewers might not be able to listen to your reels for various reasons. By including captions, you make your content inclusive, thereby expanding your reach and improving engagement.
Investing in Instagram Reel ads can help with boosting your reach and will allow you to connect with potential patients who might not be following you yet. With the right targeting, your ads can seamlessly blend with organic content—opening doors to a larger audience and boosting the possibility of your reels going viral.
To broaden the reach of your Instagram Reels, consider cross-promotion across other social platforms. You can share previews of your reels on platforms like Facebook, Twitter, or LinkedIn, and direct followers to your Instagram profile. You can also embed reels on your blog or website, further improving your digital presence. This approach not only diversifies your content distribution but also optimizes your efforts by reaching more potential viewers—maximizing your chances of creating viral content. Through effective cross-promotion, you have the potential to significantly multiply the impact of your Instagram Reels.
The art of going viral on Instagram Reels hinges on your ability to stay consistent, authentic, and strategic, keeping your audience’s interests at the core of your efforts. Start experimenting with these strategies today and watch as your Instagram Reels evolve from mere content pieces to powerful, engaging digital tools that can significantly amplify your online presence.
DOCTOR + FOUNDER